Molson-Coors: Time For That Beer
To welcome people back to bars on behalf of the Molson-Coors company, we built a piece of tech that holds you to the beers you said you’d get.
By going to the website, the plug-in scanned your Gmail and Slack to see if you or a friend have pledged to get beers together.
If detected, calendar invites were created with convenient bar locations and Molson-Coors would buy the first round.
Too much foam /
In a last minute decision, Google sadly denied our plug-in for public use just days before launch. The campaign still went live across America, but it wasn’t quite ‘alive’ anymore.
Credits: Robin Soukvilay (Art Director), Zack Roif (CD Art Director), Travis Myers (Copywriter), Carl Peterson (ACD Copywriter), Bianca Guimaraes (ECD)