Aurora: Colouring Book
Aurora needed a unique way to educate cannabis retail staff on their brand post-legalization. Cannabis promotes creativity, so we came up with a way for creativity to promote cannabis.
Pages detailed the company’s story, growing methods and individual strains.
Budtenders could familiarize themselves with the brand and add some colour when discussing Aurora with their customers.
Credits: Robin Soukvilay (Art Director), Andrew Parsons (Copywriter), Jake Killorn (Photographer), Jeff Collins (Copywriter ACD), Anton Ratinsky (Art Director ACD)