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Aurora: Colouring Book
Aurora needed a unique way to educate cannabis retail staff on their brand post-legalization. Cannabis promotes creativity, so we came up with a way for creativity to promote cannabis.
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Pages detailed the company’s story, growing methods and individual strains.
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Budtenders could familiarize themselves with the brand and add some colour when discussing Aurora with their customers.
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Credits: Robin Soukvilay (Art Director), Andrew Parsons (Copywriter), Jake Killorn (Photographer), Jeff Collins (Copywriter ACD), Anton Ratinsky (Art Director ACD)