TD: Becoming An Investor
Getting started in investing isn’t as crazy as it seems.
As the best work TD had ever tested in research, they introduced it as their Super Bowl LVI spot!
It was also adforum’s Top Ad Worldwide of the Week.
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Clio Awards:
Bronze in Film Craft - Editing
The ARF David Ogilvy Awards:
GOLD in Financial Services & Insurance
Marketing Awards:
GOLD in Editing
GOLD in Sound Design
Silver in Direction
Silver in Television Single – Long-Form
Shark Awards:
Silver in Craft in Best Art Direction/Production Design
Silver in Craft in Best Editing
ADCC Awards:
Bronze in TV Single, Over 30 Seconds
Bronze in Sound Design
AToMiC Awards:
Bronze in Video
Applied Arts Awards:
Direction, Single
Editing Video, Single
The One Show:
Shortlist in Film & Video - Television & VOD - 31-60 Seconds, Single
Shortlist in Music & Sound Craft - Sound Design
ADC 101st Annual:
Shortlist in Craft in Video Editing
Shortlist in Craft in Video Sound Design
Shortlist in Television Single
Shortlist in Online Single
WARC Awards for Effectiveness
Shortlist in Instant Impact
Effie Awards:
Silver in New Product/Service Introduction / Commerce & Shopper
Bronze in Youth Marketing
Finalist in Business, Product or Service Innovation
Finalist in Finance and Insurance
Communication Arts Awards:
Published
Epica Awards:
Shortlist in Best Use of Sound
Immortal Awards:
Shortlist
AOY 2022:
Shortlist (Contributor)
90 sec version
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Case Study
Super Bowl TD!! /
In just one month, this relaunch doubled the total number of clients compared to the original launch. +1031% daily account openings, +162% website traffic, +380% account funding, +240% daily trades post-launch.
Credits:
Leo Burnett
CCO: Lisa Greenberg, Steve Persico | Sr. Art Director: Robin Soukvilay | Copywriter: Evan Wallis | VP, Co-Production Director: Melanie PalmerSoft Citizen Production
Director: Aircastle | DOP: Peter Simonite | Executive Producers: Rob Burns, Eva Preger | Line Producer: Andrew Graham | Casting Director: Shasta LutzOutsider Editorial
Editor: Sophia Lou | Editorial Assistant: Kelsey Dale-McGrath | Editorial EP: Kristina Anzlinger | Editorial Producer: Kayan ChoiFort York VFX
Creative Director: Mike Bishop | Lead Flame Artist: Melissa Vasiliev | Flame Artists: Alex Boothby, Luke White | Flame Assistant: Abraham Lim | Animation Director: Davor Celar | VFX Executive Producers: Pallavi Joshi-Firby, Erica Bourgault-AssafAlter Ego Post
Colourist: Wade OdlumPirate Audio
Audio Creative Director: Vanya Drakul | Producer: Maggie Blouin Pearl | Engineer: Kyle Anderson | Composer: Emery TaylorPress:
Media In Canada Sales Feature for TD Becoming An Investor
Communication Arts Feature for TD Becoming An Investor
Adforum Top Worldwide Ad of the Week for TD Becoming An Investor
Little Black Book Shoutout for TD Becoming An Investor
Best Ads On TV Shoutout for TD Becoming An Investor
Sportsnet Shoutout for TD Becoming An Investor
The Message Shoutout for TD Becoming An Investor
Shots Shoutout for TD Becoming An Investor
Strategy Magazine Shoutout 3 for TD Becoming An Investor
Strategy Magazine Shoutout 2 for TD Becoming An Investor
Strategy Magazine Shoutout 1 for TD Becoming An Investor