McDonald's: Father's Day
We wanted to celebrate Father's Day by recognizing the fact that generations of children grew up with their Dad taking the family to McDonald's.
The Father's Day creative features every menu item that has a mini-version of it, whether it be burgers, wraps, drinks or ice cream.
A simple promotion would encourage dads to bring their family to McDonald's.
Families who order a Happy Meal get crayons and a special trayliner for the kids.
By folding the trayliner into a card, children can create Father's Day moments right inside the restaurant.
Credits: Robin Soukvilay