Robin Soukvilay | Senior Art Director
0
Young Glory Cover_0002_Layer Comp 3.jpg

Young Glory: Round Three

IDEA 1   |   IDEA 2

Team: Robin Soukvilay & Francin Cruz

 

IDEA 1:
NATURE CALLS FOR A DRUG TEST

-

To create awareness around the dangers of fentanyl, we wanted to address the fact that people are taking it without realizing it. Although lucky enough to be okay, they may not be next time.

Public restrooms are an unavoidable part of our everyday. For drug users, it is also a common spot to take a hit.

Public restrooms are an unavoidable part of our everyday. For drug users, it is also a common spot to take a hit.

To create awareness toward fentanyl, we wanted to address the fact that people are taking it unknowingly, by transforming public restrooms into a place for an unexpected drug test.

To create awareness toward fentanyl, we wanted to address the fact that people are taking it unknowingly, by transforming public restrooms into a place for an unexpected drug test.

A colour changing chemical will cause the toilet or urinal water to change to the colour black if fentanyl is detected in the urine.

A colour changing chemical will cause the toilet or urinal water to change to the colour black if fentanyl is detected in the urine.

Signs will be placed in the stalls and above urinals encouraging people to learn about the drug and its dangers.

Signs will be placed in the stalls and above urinals encouraging people to learn about the drug and its dangers.

Creating awareness fosters caution and that could very much be what will help people make more informed and safer decisions.

Creating awareness fosters caution and that could very much be what will help people make more informed and safer decisions.