Robin Soukvilay | Senior Art Director
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Young Glory: Round Six

Team: Robin Soukvilay & Francin Cruz

 

IDEA:
Planned Parenthood is Against Abortion

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In the US political climate, Planned Parenthood is the symbol for abortion, undermining what it truly stands for. We need to reframe the way Planned Parenthood is talked about. 

To truly shift the perception on Planned Parenthood, we must create a separation between this healthcare facility and the controversial issues of abortion. We do this by tackling that debate head-on.

To truly shift the perception on Planned Parenthood, we must create a separation between this healthcare facility and the controversial issues of abortion. We do this by tackling that debate head-on.

We will get every Planned Parenthood employee to post that they are against abortion.

We will get every Planned Parenthood employee to post that they are against abortion.

Cue the media frenzy. Cue the pro-life/pro-choice debates on social media. Everyone will be talking about these posts, which all have a link to the website.

Cue the media frenzy. Cue the pro-life/pro-choice debates on social media. Everyone will be talking about these posts, which all have a link to the website.

On the website, a broadcast featuring Cecile Richards, the Planned Parenthood President, will be set to go live. By this point, we will have a very captive audience.

On the website, a broadcast featuring Cecile Richards, the Planned Parenthood President, will be set to go live. By this point, we will have a very captive audience.

This broadcast will shift the conversation about Planned Parenthood from a never-ending moral debate on abortions to a discussion on prevention.

This broadcast will shift the conversation about Planned Parenthood from a never-ending moral debate on abortions to a discussion on prevention.

The aim is to create an understanding that where Planned Parenthood truly stands isn't for or against abortions, but with accessible healthcare, free from judgement and politics. 

The aim is to create an understanding that where Planned Parenthood truly stands isn't for or against abortions, but with accessible healthcare, free from judgement and politics.