Robin Soukvilay | Senior Art Director
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Young Glory: Round Seven

IDEA 1   |   IDEA 2 

Team: Robin Soukvilay & Francin Cruz

 

IDEA 1:
Watch Sports. Feel Something Real.

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Awarded BRONZE

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Young people are no longer tuning into sport the way they used to. With a shift toward social and scripted content, we need to reignite the interest of young people in watching live sport. 

Unlike content like Netflix, Youtube or Instagram, sport is totally unscripted and unpredictable so it can't promise to be entertaining or exciting.

Unlike content like Netflix, Youtube or Instagram, sport is totally unscripted and unpredictable so it can't promise to be entertaining or exciting.

But man, when something finally happens, we really feel it because these moments are so honest.

But man, when something finally happens, we really feel it because these moments are so honest.

And honest emotions are powerful. There's a reason those who don't ever watch sports will tune in at 6am for the Olympics. 

And honest emotions are powerful. There's a reason those who don't ever watch sports will tune in at 6am for the Olympics. 

So to get young people to choose sport, we will showcase sport as an almost exclusive experience of genuine emotion, rather than as just entertainment. 

So to get young people to choose sport, we will showcase sport as an almost exclusive experience of genuine emotion, rather than as just entertainment. 

We will create a collection of 60 second spots featuring real stories from the sports world.

We will create a collection of 60 second spots featuring real stories from the sports world.

One story.

One story.

One emotion.

One emotion.

From funniest coincidences to underdog triumphs, each spot is designed to evoke a specific emotion from the viewer.

From funniest coincidences to underdog triumphs, each spot is designed to evoke a specific emotion from the viewer.

No matter what story is shared, each spot ends with the campaign message: Watch Sports. Feel Something Real.

No matter what story is shared, each spot ends with the campaign message: Watch Sports. Feel Something Real.

When it comes to our entertainment options, watching live sport is the only option that offers us genuine, unscripted and unlimited emotion. 

When it comes to our entertainment options, watching live sport is the only option that offers us genuine, unscripted and unlimited emotion.