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Young Glory: Round Five

IDEA 1   |   IDEA 2   |   IDEA 3

Team: Robin Soukvilay & Francin Cruz

 

IDEA 1:
He or She?

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To inspire true gender equality across the globe, we will ask males and females to fight stereotypes in their daily lives by first checking their own. 

Using a livestream app like Periscope, we will broadcast videos that challenge users to guess the gender of the broadcaster. Hashtags will help connect it to the gender equality issue.

Using a livestream app like Periscope, we will broadcast videos that challenge users to guess the gender of the broadcaster. Hashtags will help connect it to the gender equality issue.

The broadcast itself is a first-person view of a portion of someone's daily life. Based only on what the user sees (audio is muted), guessing will naturally begin.

The broadcast itself is a first-person view of a portion of someone's daily life. Based only on what the user sees (audio is muted), guessing will naturally begin.

Upon the reveal, awareness of any stereotypes influencing the guesses are made clear, especially if the user was incorrect.

Upon the reveal, awareness of any stereotypes influencing the guesses are made clear, especially if the user was incorrect.

Apart from helping to better inform users of their biases, the beauty of this idea is how easily it can be replicated by supporters on a platform that reaches worldwide.

Apart from helping to better inform users of their biases, the beauty of this idea is how easily it can be replicated by supporters on a platform that reaches worldwide.