Robin Soukvilay | Senior Art Director
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Furniture catalogues advertising used furniture will be available around campus and in the welcome kits and Frosh Week bags of new students.

Young Glory: Round Three

IDEA 1   |   IDEA 2

Team: Robin Soukvilay & Francin Cruz

 

IDEA 2:
THE CAMPUS FURNITURE CATALOGUE

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Students heading into post-secondary schools are at a time of exploration and are often susceptible to the influence of drugs for any number of reasons.

To inform young people about the dangers of fentanyl, we focused on another big change they go through: living on their own for the first time. 

 

Furniture catalogues advertising used furniture will be available around campus and in the welcome kits and Frosh Week bags of new students.

Furniture catalogues advertising used furniture will be available around campus and in the welcome kits and Frosh Week bags of new students.

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Inside, they will find beautiful shots of used furniture sets.

Inside, they will find beautiful shots of used furniture sets.

However, they will soon realize the numbers and their corresponding descriptions actually tell a story of fentanyl abuse.

However, they will soon realize the numbers and their corresponding descriptions actually tell a story of fentanyl abuse.

One furniture set.

One furniture set.

One story of a fentanyl victim.

One story of a fentanyl victim.

The bottom of every spread features a message encouraging the reader to learn about the dangers of fentanyl.

The bottom of every spread features a message encouraging the reader to learn about the dangers of fentanyl.

Due to the nature of the catalogue, students aren't only learning about how fentanyl affects individuals, they are also physically holding the amount of victims it had created in the past year.

Due to the nature of the catalogue, students aren't only learning about how fentanyl affects individuals, they are also physically holding the amount of victims it had created in the past year.