To inspire discussion about gender equality, we set up two stores side-by-side that allow visitors to explore the issue.
Two stores beside each other will invite women into one, and men into the other.
Once inside, the store layout, the products, and even where those products are placed, are absolutely identical. There's no way to tell which store you are in.
And that's the simple truth: If we can look past the outside, we can see that we're all the same on the inside.
All sales within the shops will go toward improving gender equality around the world.
