Robin Soukvilay | Senior Art Director
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Young Glory: Round One

IDEA 1   |   IDEA 2  |  IDEA 3

Team: Robin Soukvilay & Francin Cruz

 

IDEA 2:
SHARE A PAIR

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Awarded Silver

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Cataracts is a curable form of blindness millions of Indonesians have to live with. They simply can’t afford the 20 minute procedure.

We have to find a way to get them financial help.

 

It turns out the bullying term 'Four-Eyes' actually has some real merit. Because if you are one, it simply means you can 'SHARE A PAIR' and help Indonesians with Cataracts see.

It turns out the bullying term 'Four-Eyes' actually has some real merit. Because if you are one, it simply means you can 'SHARE A PAIR' and help Indonesians with Cataracts see.

Partnering with optical shops everywhere, we will ask people buying glasses to simply add a donation on top of what they are paying.

Partnering with optical shops everywhere, we will ask people buying glasses to simply add a donation on top of what they are paying.

They will then get the option of adding a mark of their support to the side of their glasses.

They will then get the option of adding a mark of their support to the side of their glasses.

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It's subtle.

It's subtle.

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It's beautiful.

It's beautiful.

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It's the Indonesian flag.

It's the Indonesian flag.

All donations will go toward The John Fawcett Foundation, The Fred Hollows Foundation and the Helen Keller International who fight for the cause together.

All donations will go toward The John Fawcett Foundation, The Fred Hollows Foundation and the Helen Keller International who fight for the cause together.

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